“It’s the little things that matter”

It’s understandable to think that attendees of any product launch party will notice the more obvious or “in your face” features on display. However, the less noticeable aspects of a product launch party are what make the event more memorable and affective. Taking into consideration to what the targeted audience of any launch party may notice or enjoy being a part of is crucial. After all, it’s the little things that matter…

Depending on what the product is and the general theme of any launch party, live music and DJ performances help create a suitable atmosphere for any guest who attends the event. Music allows the brand to capture the theme of the product, whilst creating a more enjoyable experience for guests. Whether it’s a band performing live on stage, a DJ spinning some tunes on the turntables, or simply an Ipod plugged into a speaker, the addition of music will help bring the event to life. Turning what could be a dull room full of people, into an exciting, mood-lifting atmosphere.

At the re-launch of Addidas’ Stan Smith shoe, through the use of tablets they provided their guests an opportunity to “Stan themselves”. Guests were able to take “selfies” of themselves at the re-launch party and within a matter of seconds they were given a print of the picture on a sticker. This creative idea helped capture the uniqueness of the event, whilst providing an exclusive piece of memorabilia for guests to take home with them.

Providing food and drink at a product launch party may be seen as a simple idea to keep your guests happy. However, this simple idea creates the opportunity for a brand to be creative and inject a sense of individuality to what they are providing for their guests. Nike did just that at their SB launch party held at Size!. Beer was served in plastic cups to the guests, with the brands logo printed across the side of the cup. While this may not be the most imaginative idea, the brand is taking a simple aspect of the event and converting it into an exclusive experience that has been provided only for guests of the launch party.