Be it a new product or a relaunch, these events have become a costly marketing strategy. The competition to have the biggest and best launch events has no limits and where there is no limits, normally means it comes with a heavy price. Unless it is one of the top brands like Nike and Adidas, are the more understated brands really making a potential increased profit from this strategy?
The want of making a product launch an exclusive event makes the task of marketing the product even more difficult. The money put into the event can all be a waste unless you have the right audience attending. Can these understated brands really ensure they are inviting the right people to promote their brand? One night really can be the make or break of establishing a product.
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