Creating a successful launch relies heavily on promoting an experience rather than just a product. It has became an ongoing battle of company brands, to how far they can push their launch events in order to stand out from the crowd. It can all begin with a single invitation......
Adidas, Stan Smith Relaunch Party invite
The anticipation of being invited to an exclusive event such as a launch immediately pushes expectations of a night not to be missed. Every detail of the event can not abide by your standard procedures.. from the music to the layout of the venue, the more obscure the better!
Once there you are getting the opportunity to see products first hand and be able to get ahead of the trend. The idea of having something first is enough to persuade any purchase. To have these products displayed in an unusual and inviting way just teases the guest even more! The combination of minimalist venues, hipster vibes and enticing products reveals the ultimate night out in this era.
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