The 'Launch Event'

A launch event can be a critical time in a product life cycle. A launch presents the first real opportunity for the market to connect with the product and with this provides a unique chance to establish a relation with its customer in a much deeper way than that of an advertisement or marketing campaign. With this in mind it is crucial that a business takes the appropriate steps towards an innovative and successful launch event.

“Street-wear” brands in recent years have encompassed the product launch thoroughly in their marketing strategies; creating unique experiences such as one-off parties that aim to become the ‘talk of the town’, ensuring their own niche within the product launch category. A range of inspiring events of all shapes and sizes ensure that exploration into the world of street-wear launches makes for a colourful read.

Through combining helpful tips and insights with examples of the more inspiring street-wear launches, we hope to provide a platform on which a framework for an out of this world product launch can be built.